UX Consulting & Advisory Services


Our methodology, based on proven and effective industry practices, will ensure that your solutions are designed for real users. We will understand the user needs and use cases as a basis to interpret any data you might share and anticipate future requirements in the business domain, to suggest alternatives for your evaluation. The result, you create compelling and engaging solutions for your users, demonstrating your understanding of the user needs.

Our UI and UX expertise covers a broad range of services and technologies, including: process and application development, mobile app development, cross-platform development, UX Design and Usability Review & Audit. Our UX consulting modules are based on EVALUATION & DESIGN.

Every one aware of the value of UX, but what amount of UX to a given situations determine success.


For every UX evaluation project, we employ DEAR approach.

  1. Discovery, involving user and task profiling along with environmental analysis as well as other necessary background work, is followed by
  2. Evaluation, which includes representative user testing among other methods. Once evaluation is completed we carry out exhaustive
  3. Analysis of the data collected, followed then by a
  4. Report to the client that highlights key findings but also emphasizes, in comparison to project goals, what needs to be done, based on findings, to improve the product being evaluated so that it becomes more usable for its intended users.


I - UX Evaluation (Recruiting and Testing Representative Users)

  1. Early stage testing (paper prototyping, low fidelity)
  2. Wireframe testing
  3. Beta testing
  4. Live product evaluation (user validation)
  5. Comparative testing (testing 2 or more versions of the same product or comparing a company’s product to competitor products via user testing)

This package involves

  1. User, task, and environmental analyses, using a variety of methods, during the discovery process that lead to the development of user profiles and prioritized tasks for testing
  2. User recruitment
  3. Test plan development and implementation
  4. We develop test scenarios, create a representative testing environment, and then we evaluate the product by having recruited, representative users perform typical tasks
  5. User data, including performative data (time on task, mouse clicks, dwell time, and other quantitative data) are collected along with verbal feedback and expert observations
  6. Data collected are analyzed using standard UX measurement formulas along with any other custom metrics we develop to meet testing goals
  7. We then report findings and recommendations, supported by pertinent data in the form of graphical representations and audio/video clips of users in action

II- In-Situ, Field UX Testing

This package mirrors the UX Evaluation Package above except for the fact that we conduct testing in the field, which adds some time and expense because of logistics. We strongly recommend this package for medium to high fidelity testing (wireframe or already digitized products), and we regard it as absolutely crucial for mobile device or mobile application testing because so much of the user’s environment is influential on product use.

UX Iterative Testing (Comprehensive Evaluation Package)

We test the product at least three times, typically once during early stage (low fidelity development), then at a wireframe stage (medium fidelity), and then later in a more advanced stage of development. Nielsen has argued that iterative testing like this, which builds upon knowledge gained and the improvements that follow through each successive round of testing, will ultimately allow us to discover roughly 80% of the major UX issues of a product. For a new product, or one that is undergoing a major revision, targeting new users in the market, or which has known UX issues, iterative testing like this is worth the investment.

As part of the total package we also provide training to staff and put in place an effective product post-release monitoring system so that the company can continue to evaluate and improve the product even after it becomes available on the market.

III - Touchpoint Analysis

People who make contact with companies along multiple touchpoints spend 82% more than those who only engage a single touchpoint. Further, customers spend as much time after buying a product interacting with its touchpoints than they do before.

Companies must engage in ongoing, agile touchpoint analysis to determine

  1. Total touchpoints
  2. Touchpoint prioritization (valuing touchpoints)
  3. Touchpoint success

In fact, we know that successful companies

  1. Identify the most important customers
  2. Concentrate investment on customer touchpoints that will do the most to raise profitable demand (which touchpoints will have the greatest impact)
  3. Set realistic goals for implementation
  4. Constantly review their success

The URL offers to companies a comprehensive touchpoint analysis package, enabling it to determine its high priority touchpoints and then implement strategies or making these touchpoints successful interfaces for the company’s brand and ROI.

IV - Heuristic Analysis

We can provide fast feedback on the strengths and weaknesses of the UX of a company’s products by conducting a heuristic analysis. We draw on industry-standard heuristics as well as customized evaluative metrics. The products are scored by specific area and in total and qualitative comments are also provided so that the company receives a full picture of the health of their products, and the things that need to be done to remedy problem areas.

V - User Discovery and Analysis

We can use shadowing, contextual inquiry, cognitive walkthrough, as well as other methods to develop user profiles for a company, in the process creating user journey maps that offer a realistic, accurate portrayal of who the users are of a company’s products, and, just as important, what they need from the products (affordances) to be satisfied and to use them effectively. Effective user discovery analysis sets the stage for future UX design and evaluation because it helps a company establish clear requirements for what is required to make current and future products usable for their intended users.

UX Design

Though paying attention to UX aspects can make a difference between winning over and losing a user, it might be difficult for you to have a specialist UX team engaged steadily throughout the year. We have the experience and manpower to create effective UX and UI designs with short turnaround times. We will understand and analyze your needs in the context of your specific goals in an opportunity, and produce a prototype UI, as part of your solution proposal. You can focus on the larger value propositions to your customers.

I - UX Evaluation (Recruiting and Testing Representative Users)

  1. Early stage testing (paper prototyping, low fidelity)
  2. Wireframe testing
  3. Beta testing
  4. Live product evaluation (user validation)
  5. Comparative testing (testing 2 or more versions of the same product or comparing a company’s product to competitor products via user testing)

I - User-Centered Design Packages

In addition to offering standard and customized UX evaluation packages, the URL has the talent and experience on-staff to provide companies with user-centered design (UCD) solutions. Our UCD approach is thorough, just like our UX evaluation approach. We implement a strategy we call RABBIT for every UCD project:

  1. Research users,
  2. Assess the situation (competitor analysis, environment analysis, company goals, materials analysis, etc.),
  3. Balance needs (filter company and user wants with possibilities, budget, timeline, standards to determine the necessary affordances that must be part of the design),
  4. Build an operative.
  5. Image (prototype creation)
  6. Test the prototype, iterate changes, create another prototype via agile UX design methods

We can provide the prototype design for the company, we can assist the company’s on-staff talent in developing a UCD-driven prototype, we can conduct the critical research about users, competitors, and other key elements to determine what is required to fashion a successful UCD product, or we can offer a combination of all these services.

II - Rapid UCD Low Fidelity Prototype

Again, the discovery process will take the longest time, but because is, by its nature, less scientifically driven than evaluation, we can provide design services much faster to companies. Along those lines, we can turn around a low fidelity prototype of a new or redesigned product for a company that meets its goals and the needs of its targeted user community.

III - UCD Research

If a company has designers on its staff but requires a thorough analysis of users, the competitive landscape, and the affordances required to make a planned product successful, we can conduct UCD research that provides, at its conclusion, recommendations to company designers for crafting an effective product.

IV - Iterative UCD Design

We can research and then develop a low fidelity prototype of a new or redesigned product, and test it, iterate a new, higher fidelity version of it, test it again, and then iterate a better, even higher fidelity version of it. We can literally design a brand new product for a company from inception to go live, or we can work with a company’s designers to do the same thing. The project can be as straightforward as three iterations that increase in fidelity each time, or we can build out the product, using agile, iterative UCD design, so that the product can go to market at the conclusion of our work.

The URL has a team with decades of combined experience in systems, application (mobile and web), software, and also hardware, development. Many of our team holds US and international patents for software design, including algorithms. We can build the UCD product for the company or assist their efforts at every level possible.